hi again,
indeed i see in building up a more accessible identity and proper marketing and advertizing, cared public relations, the most important things that should be done. communication and (re)presentation on all ends. what else could be done? you need to increase the target audience. make it known, explain it to them (easily) and wake wishes, imagination, identification.
for the image/identity of the pandora you cant just hire some (cheap) media-designer and see what comes out (same with a contest). an identity and the presentation must be homogene and well though through. this needs time and a closed discussion group were you work on. a close collaboration. the community can bring ideas in in a general thread, but the work itself must be made in calm peace and with qualified people that have the thing at heart - and must become the base of all outgoing campaigns as well. ed and craig must to be involved in this off course, they must give consent and direct input, but the organization and work must be done by others, as craig and ed dont have time to care for such a thing.
with "it is not an ideal world" i meant that he/you is driving naiv here, maybe. i would not try to create a sellable product and then give it away for free. per example, i would not produce an audiobook as physical item (cd) and then let also everyone download the digital version for free just to be nice to the world. it diminish the value of the real product. it is also not a marketing idea in generall and in this situation, maybe for the geeks, but those dont need it, they can put together there own card.
and for the access only for people who have donated or bought the pandora, yes, maybe, but i would keep it simple, dont cosntruct such confusing levels.
you can have a lot of ideas and do a lot of things, but i would focus my ressources.
i dont think t-shirts and such are a good idea for the situation we are talking about. merchandise can be offered, it will may help, but it will not save the situation. but hence again, focus your ressources. probably it will cost more then it brings in (like making 1000 t-shirts and selling 147 over three years). the commercial sd card thing may can be done, but it will also not recover much. the sales will be very very slow. and it will show as additional costs for the pandora. to produce such a sd card and manage all, that will costs also time and money. i would really more give a free preconfigured 4gb sd card with each sold pandora, and advertize the software potential that comes with it, out of the box.
i think the pandora is a viable product. like the 3ds which does what it should do also if it has not the hardware specs of a psvita, per example. and there you must go away from seeing the pandora technically. nintendo does not advertize the 3ds with hardware specs, but with what joy it brings, which use it carries. therefore i dont like the 1 ghz edition presented like that, see my posting above. (the 1ghz pandora should be presented as special founder edition with special sd card and software, + maybe s special community or support or software level (but that makes it complicated again), so not the 400mhz alone make the (ridiculous) difference - and the focus is not put directly on (the difference of) hardware specs.
but the most important thing to do now is to look that the icontrolpad v2 goes through kickstarter with success! here, now, is marketing required, mouth to mouth, but also presenting and explaining at various boards, blogging, making cool artwork, showing how it is meant to be, and so on. contact blogs and bigger sites with premade info articles/presentations, put it into a press pool, use social media thingys, and so on. try to organize, as suggested, a task force team with an acting manager - announce you are searching for such a team, someone, maybe ed or craig.
btw. looking at the icp website, i see the same errors. way too much text, missing simple explanations and pictures (the ones i see are technical), way too much videos - while the website design itself looks good. i cant see the icp v2 anywhere on the site..?
best wishes,
vic20
p.s.: the trailer video "pandora - eine kleine übersicht" carries the feeling which should be represented by the website/marketingwise very well. this is a good video. https://www.dragonbo...-rebirth-1.html (sadly burried) at the end of the page (and not to be found on the official pandora website..).
edit:
p.p.s.: i may have not expressed myself with the necessary clearity: i dont think t-shirts, stickers, bumpers, sd-cards with freeware on it, etc., will help in any way, most probably all these hinders more as you get lost in small things that produce more work then income while not focusing on what is to do.
i have not reed the thing with the t-hirts-company (or the posts before talking about such nonsense, i skipped that), but it makes no difference, my example still stays. and here you would only enrich the t-shirt company, printed one by one.. but i dont want to talk about "t-shirts, and stickers and sd cards with freeware for a high price" at all.. that is stupid community stuff, and you make become the community a cash cow..
if you think that is such a good idea, then do it. dont just talk about it, put your money where your mouth is, as goes the saying. then you will start thinking from another perspective. @overgaus, hire a media-designer, make logos for t-shirts, sell them, with an open community account (reproducible sales/incomes), deduct your expenses and let the cash flow towards the pandora.. if you think you will earn enough to buy some bread alone with that.. - not badly meant.
.. to find buyers for the pandora now, get it to known, interesst people in it, open new target audiences, make marketing, thats it.
indeed i see in building up a more accessible identity and proper marketing and advertizing, cared public relations, the most important things that should be done. communication and (re)presentation on all ends. what else could be done? you need to increase the target audience. make it known, explain it to them (easily) and wake wishes, imagination, identification.
for the image/identity of the pandora you cant just hire some (cheap) media-designer and see what comes out (same with a contest). an identity and the presentation must be homogene and well though through. this needs time and a closed discussion group were you work on. a close collaboration. the community can bring ideas in in a general thread, but the work itself must be made in calm peace and with qualified people that have the thing at heart - and must become the base of all outgoing campaigns as well. ed and craig must to be involved in this off course, they must give consent and direct input, but the organization and work must be done by others, as craig and ed dont have time to care for such a thing.
with "it is not an ideal world" i meant that he/you is driving naiv here, maybe. i would not try to create a sellable product and then give it away for free. per example, i would not produce an audiobook as physical item (cd) and then let also everyone download the digital version for free just to be nice to the world. it diminish the value of the real product. it is also not a marketing idea in generall and in this situation, maybe for the geeks, but those dont need it, they can put together there own card.
and for the access only for people who have donated or bought the pandora, yes, maybe, but i would keep it simple, dont cosntruct such confusing levels.
you can have a lot of ideas and do a lot of things, but i would focus my ressources.
i dont think t-shirts and such are a good idea for the situation we are talking about. merchandise can be offered, it will may help, but it will not save the situation. but hence again, focus your ressources. probably it will cost more then it brings in (like making 1000 t-shirts and selling 147 over three years). the commercial sd card thing may can be done, but it will also not recover much. the sales will be very very slow. and it will show as additional costs for the pandora. to produce such a sd card and manage all, that will costs also time and money. i would really more give a free preconfigured 4gb sd card with each sold pandora, and advertize the software potential that comes with it, out of the box.
i think the pandora is a viable product. like the 3ds which does what it should do also if it has not the hardware specs of a psvita, per example. and there you must go away from seeing the pandora technically. nintendo does not advertize the 3ds with hardware specs, but with what joy it brings, which use it carries. therefore i dont like the 1 ghz edition presented like that, see my posting above. (the 1ghz pandora should be presented as special founder edition with special sd card and software, + maybe s special community or support or software level (but that makes it complicated again), so not the 400mhz alone make the (ridiculous) difference - and the focus is not put directly on (the difference of) hardware specs.
but the most important thing to do now is to look that the icontrolpad v2 goes through kickstarter with success! here, now, is marketing required, mouth to mouth, but also presenting and explaining at various boards, blogging, making cool artwork, showing how it is meant to be, and so on. contact blogs and bigger sites with premade info articles/presentations, put it into a press pool, use social media thingys, and so on. try to organize, as suggested, a task force team with an acting manager - announce you are searching for such a team, someone, maybe ed or craig.
btw. looking at the icp website, i see the same errors. way too much text, missing simple explanations and pictures (the ones i see are technical), way too much videos - while the website design itself looks good. i cant see the icp v2 anywhere on the site..?
best wishes,
vic20
p.s.: the trailer video "pandora - eine kleine übersicht" carries the feeling which should be represented by the website/marketingwise very well. this is a good video. https://www.dragonbo...-rebirth-1.html (sadly burried) at the end of the page (and not to be found on the official pandora website..).
edit:
p.p.s.: i may have not expressed myself with the necessary clearity: i dont think t-shirts, stickers, bumpers, sd-cards with freeware on it, etc., will help in any way, most probably all these hinders more as you get lost in small things that produce more work then income while not focusing on what is to do.
i have not reed the thing with the t-hirts-company (or the posts before talking about such nonsense, i skipped that), but it makes no difference, my example still stays. and here you would only enrich the t-shirt company, printed one by one.. but i dont want to talk about "t-shirts, and stickers and sd cards with freeware for a high price" at all.. that is stupid community stuff, and you make become the community a cash cow..
if you think that is such a good idea, then do it. dont just talk about it, put your money where your mouth is, as goes the saying. then you will start thinking from another perspective. @overgaus, hire a media-designer, make logos for t-shirts, sell them, with an open community account (reproducible sales/incomes), deduct your expenses and let the cash flow towards the pandora.. if you think you will earn enough to buy some bread alone with that.. - not badly meant.
.. to find buyers for the pandora now, get it to known, interesst people in it, open new target audiences, make marketing, thats it.
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