i have proposed similar stuff in the german board a few days ago. starting topic was the bad ct review. i was plssed but tried to braintsorm a bit as well.
my conclusion was: bad marketing and lack in proper communication, for the bad sales and for the bad review. bad communicating with the tester of the magazine, with the presentation and explanation of the pandora towards him (it seems to me it was presented to him as a linux geek device and it was judged like that) - but also towards the community and the lack of proper marketing in generall.
i also gave the (non active german) community (in germany) a big part of the fault - i know, you will burn me for that.. they could have been, and still be, far more pro-activ. i also see a big lack in guiding the community to productive help, like asking if someone professional could take care of the image and the marketing, building up a focused marketing strategy and accesible information for interested people. or like you say, who helps with the emails, or makes the sd cards (premade sd cards seem to be an older idea on the german board. i may see the problem in producing them, but still, if others could handle it, als manually, one by one, still a good idea - together with the proper marketing, as you here dont need it).
i proposed to lay by sd-cards with software and games from the repo, so the pandora is ready to go. idealy to add also emulators where possible, like quemu with some demo-versions of games, or scumm with some free adventure llike beneath a steel sky.
for the image/identity, imagine a colorful picture full of retro games, from the c64 to the psx till modern homebrew, maybe an art-collage (it is just an example), where the pandora is shown for the big variety of gaming choices, with the message: play the games of your childhood, play the best games ever which you have missed - setting a strong focus on nostalgy. (and the highly optimized emulators, the neon chip, no soundlag compared to android systems (as far as i understand it), ...)
on the other side of this picture, lets say the picture fades, it goes over to the "ultra-mini pc" with linux dektop, showing it as a multimedia machine, as an organizer, as a device to screw around and as a prof. it tool (remote administration, some users in the german forum say they work with it at their workplace).
on the website there could be two pages, one showing the game nostalgia, the other showing the ultra mini pc.
also that the device is unique can be put more to focus as well as the long batterie life, and that you can easily switch it. 24 hours power on the go.
put away all the technical comparisions on the website, users can use tabs to compare, and give more explaining infos, awake wishes. use nice pictures everywhere which show applications, the organizer, the webbrowser, waching a movie laying on the couch, and so on. use them a lot. dont use too much videos, the trailer is good enough, pull that out from the place below the technical comparions and put it somewhere more on the top. this is a good video and shows all very nicely.
instead of letting people mail the ct write a counterstatment yourself (or someone from the community) explaining the little flaws as well as the strongs (good preparation work for the new info-pages for the site ; ) : P )
just my two cents, as you would say.
ah, and for your ideas in recovering the sales of the pandora and the debts with the sd-card thing, im afraid to say i think you are dreaming with that as well. people wont buy them like you think, they will feel more like to be mucked for paying for free stuff. and then lets be realistic, most stuff on the repo does no qualify for the special topics someone of you suggested. i think it would be already difficult to fill one 4gb sd card with usefull programms, and not just overload it with crap. beware of the sales, before you say "your" numbers would work. you also cant take money for the freeware itself, just for the work of making a compelition, a tokken so to say. if you want to ask more because there is (free) software on it, you need to get it gifted for the cause, legaly spoken, so far as i know.. but all in all, the sales will not be there, ask the 3-4k pandora owners if they would buy a sd card full of freeware for 3x the normal price, that could be done. but beware what impression this makes to potential new customers, im not sure if good (kinda like supporting software development) or bad (to much to pay on every end). btw. i suggested to promote the pandora as well as the console with no further costs, that would speak a bit against it, also if just for the first impression.
best regards,
vic20
Thanks for the input. I imagine that the people that would feel mucked are those that already know their way around the device and could load this stuff themselves. This is why an incentive to donate needs to be created. A super tight image that would be hard to create for the non-power user would be an excellent start. Many people don't want to take the time tweaking their units to acheive high effeciency. For instance I have the skill to do it but would much rather not have to. A donation that provides ease of use, top apps and newer apps compiled to work out of the box for the unit, the fact that my donation makes a Pandora 2 more likely and helps give the due respect due to the founding investors, the fact my name could somehow be forever associated with and credited on the platform itself, new custom cards that I would likely collect with signatures of the OP team, the convenience of swapping out cards to add new functionality, the pride felt from being a part of a community effort and more are compelling reasons for why I like the idea.
Selling freeware isn't the goal. The goal is to offer SD cards that are useful in their own right that have a certain prestige to them due to reasons, some of what listed above that is not found in a regular SD card. Further compiling, sorting, testing, gathering, downloading etc is a time intensive task that i expect people will donate for these cards and other incentives because they won't have to do it themselves. The argument seems to be that people would much rather purchase an SD card, search for stuff, make sure the card is formatted and partitioned properly and correct buggy software on their own. I claim that removing such hassles is a great incentive to want a card that's set up and ready to rock and roll. We're not selling freeware. We're asking for donations that cover the cost of the card and acknowledge the time and effort organizing such cards in the first place. The remaining money is a direct donation to OPT and the community.
Your point remains valid however and is why I requested that we make a slick graphical presentation and ask current owners their interest in the idea and if they would donate for one or not. Before diving in with a slick presentation we could poll the community and ask for input. Further our skillsets, knowledge and interests don't reflect the normal users that we want to attract. By removing barriers to entry that doesn't need to exist we increase our potential customer base to others not quite as geeky or savy as we are. It can be argued that linux is by far the best pc operating system. Yet traditionally the adoption rate has been very slow.
Then came ubuntu, damn small linux and the like. Ubuntu directly addressed the user skill problem by making it extremely easy to use and get around. Now more people than ever use linux thanks primarily to linux forks like ubuntu. Now linux is free yet people are willing to pay for ubuntu! Why would anyone pay for something that they can get for free in, many different varieties no less? Your position seems to imply that ubuntu should not have been succesful whereas I maintain that what they did to acheive sucess is the reason why people with very poor computer knowledge adopted in droves in the first place. Ease of use, sufficient and varied pre installed apps that handle web browsing, office applications, social and email, music and mobile, photos and videos. We have the opportunity to do the same or similar.
Ask for disc space there are over 100k(?) free books on Project Gutenberg. 27 thousand of those books fit on a 9 gig dvd if I recall corectly. Wikipedia with all of the images is probably another 8 gigs. I'd love to have all of wikipedia on my device without having to use wifi or tethered cellular internet. If filling up the space of the card is an issue there is a whole lot of free stuff and media we could put on it. As long as we aren't selling the data on the card, we've broke no rules. We cover our behinds by having additional incentives beyond merely the data on the card (which we aren't selling). These are gifts given in appreciation of the donation.
I'm glad you brought this up. Please feel free to add your critique as it helps us describe what the goal is and what we're actually talking about.
Just dropping in to say that I donated 30 Euros to the OpenPandora team. We can do this. Trouble is our oxygen.
Never gonna give you up,
never gonna let you down.
Awesome! Thanks for helping us out like that. In my opinion you'd receive a free card. To me it's a perfect example. Well excluding the fact that you donated without expecting anything in return.