It is broken, why not fix it?
is it really broken?
yes
How? if you are talking about the Pandora/GP2X style layout, sure it's not ideal if you are used to XBOX/Dreamcast style. Personally I have no issues switching between controllers styles.
A minor issue of remembering were some keys are doesn't mean we need Greek lettering, funny chevrons or Navigational directions. Is there any real legal reason we can't match the standard for ABXY?
I doubt it (if you could copyright the order of 4 letters, then someone could just as well own the copyright on QWERTY and charge every keyboard company in the world).
The point is:
which standard would you match?
And you may consider it a "minor issue" to remember which of those "game buttons" is (Left) Ctrl, (Right) Ctrl, (Left) Alt, (Right) Alt, (Right) Shift, (Right) Meta, Home, End, PgUp, PgDn, Ins and Del (or at least that's what they do in most layout proposals), but I don't think that is a minor issue at all. Those are 12 pretty important keyboard keys that are in completely nonstandard positions, and if they don't get properly labeled, I think we're crippling the keyboard.
In my opinion, labeling the "game buttons"
only with L1/L2/R1/R2/START/SELECT/A/B/X/Y/I/II would be
worse than labeling the ASDF row of the keyboard with something non-useful (say, "12345678 square circle", even if those keys actually produce "asdfghjkl"), because at least the ASDF row is in a standard position so if you do a lot of keyboard typing, you already know where those letters are, even if they're not labeled (still, I strongly recommend to label the ASDF row correctly!). By contrast, there is
no way to know, a priori, what keyboard keys those shoulder buttons and action buttons are supposed to map to, because normal keyboard don't have shoulder buttons and action button clusters.
And no, explaining things in a manual or on a default wallpaper is not good enough.