If ED make product branded Dragonbox, but he don't say that he want to. Dragonbox has been chosen only for the name and because it's the website's name...It's true, this will be the first product branded with the Dragonbox name, but if ED makes another handheld after this (or other product) it will likely also be a Dragonbox product.
It's worth noting that despite Nintendo making things a long time before they made the Famicom/NES, a lot of English-speakers just called it 'a Nintendo'. In this case we all know 'Dragonbox' is the company name, and 'Pyra' is the device name (or 'Miriad'), and we'll be calling it a 'Dragonbox Pyra' or just 'a Pyra' (or Miriad, as appropriate).
Although I'll admit one wierd thing - ED's company is still called 'OpenPandora GMBH'. But I guess you can consider that as just being like Panasonic brand things actually being made by Matsushita (up until 2008).
If a lot of speakers just called it a Nintendo (like french) so it will be called DragonBox.
If you want people to call it DragonBox Pyra it's impossible because DragonBox is already a compound Name so people will not say Dragon-Box-Pyra. And DragonBox is main because: the Pyra is Dragonbox not the reverse.
Pyra is weakned because Dragonbox is composed and it's before Pyra.
To me Dragonbox just create disorder and make the name weak. Dragonbox should be included only if we want people to name it DragonBox, not Pyra, but in this cas why including Pyra, besides it's the first Dragonbox?
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