I'd prefer a situation where the P2 at some point is simply available for purchase and immediate shipping (no preorder queue).
Of course there will be a big initial cost to get production started, but instead of covering that via some third-party like KS, maybe it's a better idea that the existing community members provide ED with loans to cover those costs; the loans would be for example at 0% or low interest, with a specified payback date, and with a partial payback in one or more P2 units instead of in money. If the loan equals the selling price of a P2 then this is essentially the same as a preorder, but I suppose some of us could afford to give ED a (much) bigger loan than that, while others might be able only to afford a small loan, lower than the P2 selling price, which means they basically pay part of their P2 in advance and the rest when it is available. I think ED's reputation is good enough to attract a significant sum this way; the rest he could get from the bank (at nonzero interest, but if planned well and the community loan is big enough to cover most of the early costs, the loan could be quite short-term) and/or by getting GC to start production and get paid only when the units are sold.
I wouldn't overestimate the extra marketing kickstarter gives - many news-sites are tired of the endless "yet another KS project" stuff so putting it on KS can also be counterproductive, and in the end we'll mostly have to spread the word ourselves anyway.
Of course there will be a big initial cost to get production started, but instead of covering that via some third-party like KS, maybe it's a better idea that the existing community members provide ED with loans to cover those costs; the loans would be for example at 0% or low interest, with a specified payback date, and with a partial payback in one or more P2 units instead of in money. If the loan equals the selling price of a P2 then this is essentially the same as a preorder, but I suppose some of us could afford to give ED a (much) bigger loan than that, while others might be able only to afford a small loan, lower than the P2 selling price, which means they basically pay part of their P2 in advance and the rest when it is available. I think ED's reputation is good enough to attract a significant sum this way; the rest he could get from the bank (at nonzero interest, but if planned well and the community loan is big enough to cover most of the early costs, the loan could be quite short-term) and/or by getting GC to start production and get paid only when the units are sold.
I wouldn't overestimate the extra marketing kickstarter gives - many news-sites are tired of the endless "yet another KS project" stuff so putting it on KS can also be counterproductive, and in the end we'll mostly have to spread the word ourselves anyway.