It's been a while since I have seen it (the japanese version) but from what I remember the only way to stay alive is to let someone else watch it. You pass it on like some sort of a virus (just as in the original book). So by burning your copy you are actually killing yourself. Don't know if they made this clear in the US remake because I haven't seen it.And another: "What happens to the people who watch these copies?" Well, how about you BURN THEM?!? I mean, there was nothing in the movie that said anything bad would happen to you if you burned the copies you just made. Or threw them away or crushed them or whatever means necessary to dispose of them, there were no mentionings of any reprecussions from such methods of disposal.