I would greatfully pay more to ensure that my Pyra has the highest quality audio possible.
Yep. I'd be very supprised if the extra cost was greater than several quid - and I'd happily pay more than that for beter audio quality.
Well, first tests did show that the pcm1773 is not better. Or in other words, the twl6040 is equally good according to data sheets and first (coarse) tests, but significantly cheaper.
Currently, we are not yet in a stage where we can test that intensively (i.e. for 1-2 weeks with several units handed out to testers who try things we don't even think about).
And, as "codifies" says, EMI reducing design is more important than a specific chip. BTW, there are less copper traces with the twl6040 where sensitive signals are exposed because the pcm1773 needs an external amplifier for the weak DAC output. So the risk for design issues is higher with the pcm1773.
But since we (like you) don't know how good it really is, we have designed the board to use both options and do a real life comparison so that you can get the best audio quality we can achieve.