Ummm, I'm not sure if I understood you correctly, but the VAT is not just the difference between purchase and resale price.Don't overestimate the "taxed again" part. VAT is a tax only on the difference between purchase price and resale price (which is where the "value added" component of the name comes from). There's an admin cost of course; but if you were imagining the end user paying tax on tax on tax on tax you're misunderstanding the system.By the way, VAT sux I am SO glad we don't have it in the United States!! EVERY single time the item goes thruy a middleman it gets taxed AGAIN....sheesh!
That would mean if I purchase a Caanoo for 100 EUR and sell it for 140 EUR, only these 40 EUR would be taxed?
That's not true.
VAT is added on the END price, and thus can make items a lot more expensive, regardless of my profit.
Let's say my purchase price (or production costs) of a Pandora is 80 EUR and I'd sell it for 140 EUR.
My profit would be 60 EUR in that case. The end price would be 140 EUR + 19% VAT = 166,60 EUR (so 26,60 EUR tax added).
If my purchase price of a Pandora is 400 EUR and I'd sell it for 460 EUR, my profit would still be 60 EUR, but the end price would be 460 EUR + 19% VAT = 547,40 EUR (so 87,40 EUR tax added).
That's one of the problems - the cheaper you can actually produce, the less VAT is on top of the device... it makes more expensive products a lot more expensive, even if you make less profit per item.