I suggested to add "preorder" to the article title before, but that was also before ED changed the description by highlighting prizes and adding info-boxes about the downpayment.
So it looked like it would be sufficient as well. But as it seems the fact that it's a downpayment is still missable.
Problem could be however, that the article title already is pretty long and not completly readable in the article overview already.
edit: maybe one solution would be to add the word "downpayment" to the article picture instead.