There are various reasons to have distributors.
1. A lot of people are scared to order outside of their country. Yes, that's still the case. If the device is broken, they can return it more easily, etc.
2. A distributor wants to SELL the products he has. Therefore, he does advertisement. Advertisement that doesn't cost us anything additional.
3. Distributors like ThinkGeek have thousands of users, a lot of them potential Pyra customers. One newsletter from them could increase the sales a lot - more free advertisement and more units sold.
4. Distributors save more costs: In Europe, for example, I have to register now in every country every single product I sell, each one with costs involved. Just to be able to sell the Pyra wihthin all countries of the European Union would cost me more than 10,000 EUR. If I got a distributor in that specific country, I don't have to register there or pay anything for the registration. Problem solved.
5. International letters don't allow to have LiPo batteries included anymore. The cheapest shipping costs I can offer to US, Japan or Canada for the Pyra is via UPS and costs more than 60 EUR additionally. Shipping costs are way cheaper with a local distributor.
So, the advantages for me would be:
* A lot more sales
* Free advertisement
* Easier handling (shipping a box with 200 Pyras to one distributor is easier than packaging 200 Pyras for end customers)
* Less hassles with the legal stuff of the local country
The advantage for the customer would be:
* Way cheaper and faster shipping
* Better support (in case the unit is defective)
* Payment in their local currency
So yes, the distributors would get profit, but they also have costs for warranty replacements, general support, warehouse storage, advertisement, product handling, etc.
There's a reason most manufacturers sell through distributors and not themselves, you know
I'd rather sell 8000 units via ThinkGeek than 1000 without any distributors. That would give me more profit and would put more Pyras out in the wild.
Both is good, even though Thinkgeek gets their share as well.