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Edit: Now I have, oh I see. I like rectangles, I think the shape of modern televisions (and the Pandora) shows they work fine. I'm probably just not aware of the square shape reasoning though.
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This was probably my comment you're referring to.
Don't get me wrong, I like this logo a lot too, especially as it is shown on the render of the Pyra there, taking up the entire lid, that embossed would look great I think.
I've even done a couple rectangular shaped logos myself, which would have this same issue.
The issue I meant by this was pointed out by some others previously, in that a good logo should be able to work in single colour and work well when scaled down.
I think the scaling down could be a problem, for rectangular logos at least. Square ones are fine.
However, for this use, we may not need it to be scaled down anyway? But if it was to be used on things like Twitter avatar, which are square, or FB [shudder!] where they display a company logo in a square area, or for icons, or any other use where it needs to fit into a square space - Like even on website designs, sometimes having an image/logo alongside some other element you might just have a squared image, whereas a rectangle one would create a lot of blank space around it.
Scaled down to a 96x06 icon size, this square one:
Works better than a rectangular one:
Where to fit in that width, you are causing a lot of waste in the height.
That was what I meant, but as I say, this might not really be a concern, depending on how it is planned to be used I guess, aside from on the actual Pyra device lid