Exophase
Nothing good will ever come of Exophase.
$55 is way more than we're talking about here.. you're already looking at nearly what Dingoo costs. I wouldn't have a problem with the suggestion that they can do it for $60, per se. $10 or $20 is a much different story.
For a games console you still need a case and buttons, which cost at least tens of thousands of dollars to create molds for. I'm assuming that when they say "at cost" they mean strictly BOM cost, and they're probably not accounting for PCB costs (both fixed and per-unit) at anything below huge volume that's well out of their reach. Sure, for stuff like this dev board you can get some existing hobby boxes but that won't work for a custom gaming handheld. Then there's the battery.. it's just not doable.
For a games console you still need a case and buttons, which cost at least tens of thousands of dollars to create molds for. I'm assuming that when they say "at cost" they mean strictly BOM cost, and they're probably not accounting for PCB costs (both fixed and per-unit) at anything below huge volume that's well out of their reach. Sure, for stuff like this dev board you can get some existing hobby boxes but that won't work for a custom gaming handheld. Then there's the battery.. it's just not doable.