The Communication Cube


So the market is bigger but your customers have less focus on your product and aren't willing to spend a lot of money (hence all those ads in mobile games).
Some mobile games with in-app purchases target "whales": players who'll spend fortunes in the game (hundred to thousands of dollars aren't uncommon).
Mobile games are also big in some countries (especially asian countries) where a lot of people won't have a computer/console but will have a smartphone, making the phone their only gaming device.
 
Some mobile games with in-app purchases target "whales": players who'll spend fortunes in the game (hundred to thousands of dollars aren't uncommon).
While true, personally I think the whales are just being abused. But they're the main source of income, so they'll continue doing it.

Mobile games are also big in some countries (especially asian countries) where a lot of people won't have a computer/console but will have a smartphone, making the phone their only gaming device.
True, mobile phone enable many people to game. But the platform itself enables many people, including casual gamers, to game.
A PC is also generic like that, unlike consoles like the Playstation, but many people purchase them only for a specific purpose which can be gaming.
You can play (stream) Xbox games on your phone to, if you have a controller available. The limited amount of controls limits somewhat the gaming experience, enabling 'simpler' games.

Are candy crush players even gamers? Nah..
They game, but probably they play casually.

When you think the USA election campaign can't go worse, Steve Bannon gets out of jail... Who's writing the script ?
We'll there is certainly bias in who ends up in jail.
But if you would have made a movie 10 years ago of everything happening now, you would get comments like: "This is too unrealistic, no one will believe this stuff would happen. Tone it down". It's crazy.
 
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