I don´t want to sound irritating or something like this, but I believe they made that kind of mistake with the Pandora too. They knew it had lots of potential but they never really worked out one of them so they could never sell it as "X replacement". The pandora does everything you want, but at the same time nothing because nobody really makes it that far, sometimes maybe even because of hardware limitations.
I am afraid that the same is happening to the Pyra. Lots of time and energy is put into building it towards perfection and one thing will again be forgotten: you can do lots with it, but it will never work as something they can really advertise it with. Inserting the components for 4G and connecting the pins so that it can get an interrupt when a call arrives is one thing, but ED (or someone in his team, or even me if he provides me with all the hardware) should really create a phone application that REALLY works so that hardware design flaws can be immediately removed.
Everybody in this topic is trying to tell me that the Pyra will not be handy as a phone, but I believe that for ME personally, it would be a great phone and if that's true for me, then it must be true for a lot of other people as well. And no, it won't run all the Android/IOS/WM apps out there, I don't care! And so don't a lot of people care about that.
For me, this will probably even make the difference between buying the thing and leaving this place forever as the Pandora is again rotting away on a shelf because it doesn't really provide me with enough features to actually use it.