1. Appeal to education. There are currently no boxed "Be a game developer!" kits that I'm aware of.
wrong, there are precisely these kind of things developed with the Raspberry Pi. They even had a kickstarter campaign not too long ago. The Pyra will be too expensive for that purpose anyway.
RedHat Linux made money by selling a book and support. Pyra could do the same.
RedHat sold support to corporations, not to consumers. That's a totally different market.
Schools and home educators would pay more.
You'll be surprised how tight the schools budgets are. At least most of them.
See if your friends are online, what your faveorite devs are doing, enter contests
we are alredy doing all of these with the IRC, the boards and the competitions we have here. I wonder how you want to make people pay for services which are already free.
and get a digital magazine monthly are just a few things that could be offered.
Which magazine ? WHo's writing it ?