$499, is about averaqe for the specs you are getting ie Tegra 3, 10.1" inch capacitive screen etc etc.
Problem for this is that they started off saying it would be $199 (with lesser specs - 7" screen) which has now blown out 150 percent to $499. Even thought the price is in the ballpark for this type speced device , if you followed there marketing releases and proposed pricing , youd be pretty annoyed .
The problem with the current market is, 500$ for a Tegra 10" device is just not justifiable anymore. There are several 10" Tegra3 devices in the 400$ or lower range. Mostly for 500$, you get a "premium" device.
The Google Nexus 7, for 199$ has a) 3" less screen, B) no SD c) less storage space. That is it. Unless screen prices suddenly increase by 5 fold, for a 3" difference, its clear that the 10" 500$ prices are from the "before" Nexus7 time frame. It was even clearly said by Nvidia that devices prices where going to hit 200$ for Tegra3's.
And unless i'm wrong for that 500$, you are not even getting the "fasted" Tegra3. Most sources are talking about the DDR2 version ( what still is a lot of less bandwidth ... exactly what the Tegra3 is starving for, when GPU related tasks ).
Archos Gamepad has slightly less specs, but almost 2/5 the price. Seen other developers with not exactly great specs, selling 7" gaming devices for 150$ range ( JXD? ).
From a economical point of view, the price is just insane. Personally, i expect to see 10" tablets with Tegra3's, entering at a 300$ price range.
O yea, its 500$, with NO 3G ... mostly each feature get milked a lot in Tablets. And this is just the vanilla version. At there original price @ 7" = instant buy. A 50 to 100$ price increase, for 10" = Almost instant buy. Current price = A lot of words not usable in public to describe the company's management for coming up with a price like that.