Exophase
Nothing good will ever come of Exophase.
Oh, well if you are just talking about the acronym, it's just because of that stupid ad campaign that mac has.
It's really more because that has been the convention for the last nearly 30 years.
I thought you were talking about people thinking that the only "real" computers are ones that run windows, which makes sense to me from the perspective of someone who has to work with windows computers all the time and doesn't care to look into other computers that he doesn't need to use.
Now THAT perspective is silly.