I'm pretty sure you wouldn't raise enough money that way.
People here are already donating to "the cause" slowly, and there's no indication it is helping at all. The primary problem is that no one has any idea what Craig is doing, what his queue looks like, any of that. He needs to communicate with EvilDragon and draw up a plan on what exactly needs to happen in order to fulfil the remaining pre-orders, how much money and therefore sales he needs. Transparency is key here, I don't think he's buying anyone's love and desire to help by being ... himself right now.