Possibly we all get insulted by what someone earlier described as "Yahoo news" style reporting. For this rather technical audience, I think you'd really want to consider the points made by others: Stop it with the sensationalist headlines, and try to have a somewhat better separation of the facts of whatever it is you're reporting on and your own feelings on whatever. I.e:
"Microsoft is bringing LIVE to tablets and stuff. This is, to me, very exciting - It seems like MS may really catch up with the other mobile gaming platforms" - Cool.
"Lookyhere!!! Android and iPAD Gaming is DEAD! DEAD, I say!!! This'll show you - Tadaaa!" - Not cool.
I do understand the reactions, in this thread and otherwhere.