You need to read up on the fact they are $500.
We were unable to make the first batch for $330. However you will still get your unit at that price, in order to raise the additional funds we are allowing people to buy a Pandora for $500.
Selling just 100 at that price will help cover the huge losses.
The only other option would have been to refund the remaining $330 customers. I don't think that would have gone down well.