What is your gauging of that, and for what people? It is a contrary measure to quality.
Chrome, Dropbox, Acrobat Reader, MS Office, iTunes, Skype, and WhatsApp and the like all have better counterparts.
Nobody up to 2500 should be more comfortable with these. Recognition is one measure, but generally speaking utility and community (also contrary) is what we need.
If OTOH finding something that has broad recognition that is good enough, like VLC, it still has too many general users up to 2500 to utilize its reach. (I am a contributor).