Even though marketing today is based on deception and misleading, after doing a bit of research, I think you are right. If I'm someone who had never heard of pandora before, but were drawn to the idea of open source and linux and other good stuffs; reading those would only make them feel insulted. It's like how I felt when the next gen xboxes were anounced.
However, we need a more effective way of making a difference here. Our hardware is nothing special, our OS is the good old Debian, we don't have any of those hyper HD screen, crystal clear 13MP camera and digitizer pen add-ons.
I would suggest our website designer to focus on our features, like the awesome amplifier, great keyboard and full gaming control, giant massive, sturdy body that can stand a few drops without cracking the screen, hundreds of apps from pandora's repo especially we need to showcase some of the greater ones. Putting all these in a video is not good enough, I think we need to present all the selling points in a sort of easy to read and to navigate layout and put them on a web page which google can readily snapshot. If you want to go over-board, you can always list out what great achievements our community has done to the gaming scene as a whole, and why joining us would be so much fun. Sure, someone would still call ED out on what he has not done and has in fact tried his hardest to solve, but by putting the community out there will damp these negativities by a lot.
