How many clamshell miniature PCs including Gaming Controls and Linux, with FullHD screen and current ARM SoC are out there?
You get the point! Our biggest advantage is this. Thus we have to take every opportunity to breg about these features whenever Pyra is brought up.
We need to plant these ideas of Pyra= the "clamshell miniature PCs including Gaming Controls and Linux, with FullHD screen and current ARM SoC" into people's brain with our web page.
We have to convience people how a clamshell miniature linux pc with gaming controls is 1000 times better than an android phone with bluetooth keyboard and game pad attached on. (Please, no one mentions the cursed device that never came out and scammed our money)
Our website is like an elevator talk, we have to 1. make an impression. 2. tell the customer what's in for him/her. 3. convey our ideas clearly and honestly. (no making up marketing terms, as you've said)
I think the second point is the most important one that companies tends to miss by a mile. Good looks, or professional industrial design is not what the customers are looking for. We have to show them what the Pyra can be used for, and how it will improve their life qualities by a notch - may it document processing on the go, convinient GPS access, powerful hardware with second to none software support that can satisfy all their retro gaming needs. We can do a bit of research for them if it's possible, like showing them other similar products that provide some of our functionality, and tell them why they should pick the pyra not those. (do not just giving them promises on future potential)
This could be achieved by asking them a few problems that the pyra provides solutions, such as: do you want 20 hour battery life for your laptop? do you want to process documents in your pocket? have you got retro itches that have not been scratched for a long time? do you want to join the best retro gaming/ tech geek community that's both friendly and insightful?
Most electronics these days are solutions looking for problems. Showing potential customers how pyra can realistically improve their lives sounds plausible to me.
The possibilities are endless. If you are interested, you can always make a few threads and gather the wisedom of our community.
We can reach our marketing goal without lying and giving out false promises, if honesty is what thou seeketh.