The Pyra is obscure and expensive. It is not at all an impulse buy.
I think customers will probably want to do thorough research in the Pyra, its strengths and weaknesses before buying, and will be put off by a "Pyra is the most bestest thing ever since sliced bread" page.
Well, comradekingu has already pointed out a lot of points on this. However, I would like to add some points.
I'm a go player, and whenever we are discussing how to spread the game and get more people playing, I point a fact I came to realize after many years playing and knowing players all around the world: "go players excell at convincing other go players to play go"
We love go for some reasons and we tend to think that the rest of the world will love it for the same reasons. Except that it never works.
I think the Pyra is very similar to go in that respect. Many people would say it's a niche product. And I agree, it won't sell by the millions; nonetheless, I'm sure the niche can be much bigger than it is so far with the Pandora. But we have to work for that to happen.
I'm thinking of a frontpage that has nice product shots/renders with links to all the sections of the website, plus two clear paths to follow: a product tour (for newcomers, not-so-techie fellas) and a full specs page which also happens to be the final step of the tour.
The more rational and knowledgeable people can go straight to the specs and skip the tour. But people that doesn't know so much about technology can take a tour and get to know all the things you can do with a Pyra.
There's a famous saying in advertising and marketing:
"People don't buy drills, people buy holes"
I think we should sell both: the drill AND all the holes you can make with it.