Pickle, I think many of the non-coding users are just applying the consumer mentality to open source devices. There's nothing particularly wrong with this, in-fact I can think of the page Craig made to sell the GP2X as an example.
http://craig.gp2x.de/review/GP2XReview.html
Which is clearly marketing. The final link of the article is to buy a machine from Craig or ED. I don't have a problem with the article at all, but it does support the consumer mindset towards homebrew.
Another:
http://www.gp2x.co.uk/gp32review.html
For consumer-type people, the smartest thing to do is to wait and see - if enough interesting software comes out in a good functional state, then make your move and buy the device. What you can't expect is for homebrew developers to work to your demands. That's just the way it is. You took a risk when you bought the Wiz, and maybe it didn't pay off.
The same is true of the Pandora. The team have marketed it using software demonstrations to get people excited. How much people are gambling depends on their own point of view. To some people, anything less than Doom 3, Dreamcast and PSP emulation is a loss. To others, anything more than a terminal and basic Linux commands is a bonus. Expectations differ.