Fucking media. This isn't a virus.
It's just a regular program, at the moment doing nothing (but could easily be given a payload), that sends itself to all other phones via Bluetooth. Users have to confirm a security warning THREE SEPERATE TIMES to have it installed. Also, there's the 30 metres limit. As the guy in the article says, it's not much of a big thing in the virus timeline. It might scare a lot of people, though, and it makes big news.