As ED effectively said - and I agree - bleed is inevitable. I've got two backlit keyboards right now, one SteelSeries built into my MSI GT780DX and one CM Storm. Neither design even tries to hide the surrounding light. I haven't ever seen a design that hides it either. Cue the person with a counterexample in 3... 2...
What is important is that the tops of the keys have enough contrast (black the obvious choice) so that the letters are perfectly visible, so then the bleed is more like a backdrop. Not so much different from the wall of light coming from the computer screen.
I think you can be totally right on desktop and notebook keyboards. But Pyra is different: it is a like a pure "membrane" keyboard. And I have seen membrane keyboards were no light goes out of symbols.
Here
http://talk.maemo.org/attachment.php?attachmentid=33386&stc=1&d=1379155831
or here
http://pockethacks.com/wp-content/uploads/2011/06/Nokia-N950.jpg
you have the example: you can see a keyboard (more like Pyra keyboard) without surrounding light.
It may be you are right, and the surrounding light is OK, at least on notebook/desktop computer keyboards, even good (for example this keyboard surrounding light seems nice as you can see keycap shape:
Thinkpad keyboard backlit ).
But some questions afraid me:
1/ They plan to use some more LEDs and the (partially) transparent keymat. What if it doesn't work and it is no sufficient other time? And if light distribution is not enough good? They have to start other time...
2/ We don't konw how good or bad it will be souronging light on Pyra keyboard. Initially we weren't to have that: the decision was no surrounding light. What if it is bad when done?
I like the keyboard like as we can see it now, and without risky about that surrounding light.
I see
ONE LED for EACH KEY is a secure way to go, and it is
cheap (I said "near 0,40€x9 = 3,60€", but I think that was wrong, it may be like 0,40€x3 = 1,20€). What do you think about this?
I am afraid if to increment from 1/4 LED/key to 1/3 LED/key (1), and the keymate change doesn't work as expected, and they have to done changes other time: money and more time lost.
(1): This implicate also to change circuit board. So, better go directly for 1 LED/Key and you are safe.