I agree, but I wasn't talking about an expensive CRM either. I was talking about QA people who will check the orders before they go out.
Look, ED and Craig both have full time jobs that don't involve the Pandora, iCP, or whatever, at least that is my understanding. If I believe that and look at my own life -- I could see maybe having spare time to work on a project like this. Maybe. Because after the girlfriend, family, chores and life maintenance, and oh don't forget time to game (which I hardly do anymore), I would be close to overbooked.
Hence they would need other people, to process checklists and follow a robotic system that they don't naturally adhere to. Some people are more organized than others, and again don't forget that Craig has taken a lot of flak on this project (even though he may very well deserve it), the morale begins to wane and sometimes I frankly wonder how it is they've hung on this long. I'm grateful they have, despite the problems.
I'm not saying they can't improve -- you're right I am sure, they can. It's just that this is a side project for them, and they are human.