Well, just my two cents:
Of course it's awful and definitely not nice sending inappropriate eMails.
However, everyone who has a bit of business experience should know upfront that this will happen if you don't communicate with your customers.
So while the emails sent to Debs were out-of-the-loop and improperly worded, they wouldn't have existed if there was more transparent communication.
This is something that should be clear if you run a business.
People who are angry don't think clearly but send curses via mail. Not nice, but normal.
While some might say "Well, he said we're waiting for parts, so there's no need for updates, everything has been said"... well, not true.
Craig could've filled the waiting time with a lot of stuff.
Keymat layout, prototype pictures and videos, even some documentation explaining how things are done and where the current issues are, etc.
People often don't expect leadtimes of 12 weeks, but that's normal in mass production. Yes, you can get stock right away, but it does cost 5 - 10 times the price.
That would've been some neat information, especially as he mentioned he'll document the full process for people who want to know how such things work.
I haven't seen a single video or picture of a working prototype in a casing or similar. Wouldn't that have been something to show and calm everyone down?
While we were waiting for the nubs way way back in Pandoraland, I made multiple videos to keep everyone happy. It made everyone remember what they were waiting for.
It worked, refund requests were rather low, and only a few angry mails happened.
So in a nutshell:
IF there are not enough updates, THEN people will send angry, improper emails
IF people send angry, improper emails THEN the person who responds to the emails will eventually quit
So if Craig would've posted more updates, pictures, videos, documentation, then there would've been no reason for Debs to leave.
Of course it's awful and definitely not nice sending inappropriate eMails.
However, everyone who has a bit of business experience should know upfront that this will happen if you don't communicate with your customers.
So while the emails sent to Debs were out-of-the-loop and improperly worded, they wouldn't have existed if there was more transparent communication.
This is something that should be clear if you run a business.
People who are angry don't think clearly but send curses via mail. Not nice, but normal.
While some might say "Well, he said we're waiting for parts, so there's no need for updates, everything has been said"... well, not true.
Craig could've filled the waiting time with a lot of stuff.
Keymat layout, prototype pictures and videos, even some documentation explaining how things are done and where the current issues are, etc.
People often don't expect leadtimes of 12 weeks, but that's normal in mass production. Yes, you can get stock right away, but it does cost 5 - 10 times the price.
That would've been some neat information, especially as he mentioned he'll document the full process for people who want to know how such things work.
I haven't seen a single video or picture of a working prototype in a casing or similar. Wouldn't that have been something to show and calm everyone down?
While we were waiting for the nubs way way back in Pandoraland, I made multiple videos to keep everyone happy. It made everyone remember what they were waiting for.
It worked, refund requests were rather low, and only a few angry mails happened.
So in a nutshell:
IF there are not enough updates, THEN people will send angry, improper emails
IF people send angry, improper emails THEN the person who responds to the emails will eventually quit
So if Craig would've posted more updates, pictures, videos, documentation, then there would've been no reason for Debs to leave.