If you bought a PSP from GBAX, you didn't actually buy it from GBAX, and its nothing to do with them (GBAX is just a redirector - they don't even take your payment, so there's not even a contract with GBAX to provide you with the PSP) - you actually bought it from SuccessHK in Hong Kong, and that's where it'll be shipped from. No point in emailing them however, as they just seem to ignore all emails. GBAX will answer your emails, but all they'll say is that it's nothing to do with them (see the link RATX posted).
You'll most likely will not be very happy either that if you visited the SuccessHK website directly, it's cheaper than using the redirector at GBAX, and that most people get charged import duty once the PSP has been delivered.
Of course, GBAX do get commision from this, which is probably why the PSP's are more expensive than buying from SuccessHK directly.
Why Craig pulled this trick I'll never know.