Start with something catchy...
Pandora 2 weeks
Shorten it up and semi-encode it like a US vanity license plate.
P2wks
Have to include an i or an e at the front or it won't sell - maybe use both?
ieP2wks
We'll need to be L33T about it and substitue numbers
i3P2wk5
Then sound it out phonetically...
ethriptowikfiv
Smoothing it out yields:
The Pandora Ethriptowikiv.
Putting that in Google yields a distinct null result - perfect for a product name.
No results containing all your search terms were found. Your search - Ethriptowikiv - did not match any documents.
Did you mean: Utahraptor Wiki Ethertype Wiki
So, by all logical conclusions we should call it: Ethriptowikiv
Or we could just name it Phred and call it a day.