It's a pretty useless marketing gimmick but the iPod is not just a 'small mp3 player with shuffle', it actually makes its small storage useful by intelligently choosing what songs from your library to import and can regularly change them.
Anyways this sets a precedent, that if someone loves anything, no matter how overpriced or impractical, they can start a thread about it that proclaims their love for it.
There are a few rules, however.
1) The thread title must end with a seemingly innocuous hyphen character.
2) At least one (1) good 'feature' of this product must be present in virtually all other products of the same class e.g. "I shall have music wherever I go"
3) There should be at least one (1) illogical or unusual feature of the device that the author percieves as a benefit e.g. "I love the fact it DOESN'T have a screen"
4) At least three (3) fags must fag up the thread with faggotry by undermining the author's purchase or likings, offering a cheaper alternative that is identical in featureset, or offering sarcastic agreement.
As long as all 4 rules are met, you could concievably start a thread about anything from F1 race cars to diseased cocks without me being bothered.