Someone recently started a company in France (Lunettes pour Tous) with the intent to drive prices down.
Its concept is just to buy cheap products from the same Chinese companies that luxury brand buy from, but to sell them without the high markup the luxury brand usually go for.
My health insurance covers $300. Conveniently, after tax, my last pair of glasses cost... $300. My dad's health insurance covers $200, and his always cost $200. I'm certain this is just a coincidence.
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