thus waiting till mid to late 2014 for newer socs
There are ALWAYS newer SoCs. By mid 2014 there'll be something else announced and just wait until late 2014, when something else will be announced so maybe wait until early 2015... an arbitrary line has to be drawn somewhere and ED is choosing to draw it closer to now so that he can get to production as quickly as possible and minimize his monthly costs without major income. The Pandora production is about to run out, he needs something to take its place, he can't afford to wait too many months more.
People (self included) have been saying the Pyra is a year or two away, but I'm starting to think I've been very wrong about that, EvilDragon seems to have a much tighter schedule than I'd originally realized. He needs something he can get and test ASAP, not 6 or 8 months from now.