levi
Still fresh, damnit!
Well, with Indiegogo, they can keep the money even if the goal isn't reached, which is a nice financial boost in any way.
Unless there's some way of changing it, this is a fixed funding campaign; I think that means that if they don't get the 2 meellion dollars (mwahaha) they don't get anything.
I'll be surprised if they make that figure, for what it's worth, seems very large. It's off to a good start - they need to make 45k a day and they've beaten that already. But campaigns like this tend to drop off after the people who've been looking out for it have contributed, and getting new people on board tends to be hard, especially as they're only planning to spend around 2.5k on advertising by my maths. But campaigns do pick up again right at the end, as people pledge more money, and people who'd been holding off till the last minute commit.
I'll be an interesting campaign to watch.