gruso
thunderbox
I don't think the brand strength will come from telling people the company name though; it'll come from real world responses to the actual product. If people don't respond to hearing "OpenPandora", it's because they expect a big name like "Sony". Like all good products, the name eventually gets some mindshare.
It wasn't so long ago in Australia that foreign built products got negative reactions automatically. Citroen? Bang & Olufsen? MAZDA?! Now those names are associated with the quality they deserve.
Then again, I don't tell people that my turntables are made by Matsushita Electric Industrial Co., Ltd... because they're Technics.
Hmm.
It wasn't so long ago in Australia that foreign built products got negative reactions automatically. Citroen? Bang & Olufsen? MAZDA?! Now those names are associated with the quality they deserve.
Then again, I don't tell people that my turntables are made by Matsushita Electric Industrial Co., Ltd... because they're Technics.
Hmm.