I don't know. It depends on what you want to emphasize, maybe. For me it looks a little like those Christmas dioramas they build in some places, or just more generally invokes the idea of video games, cartoons, or art in general, but also the idea of building your own world (or toy world, or world of toys) however you like it. And that'd be quite like the Pyra.
It doesn't convey techno, electronics, mobile phones, productivity or dragons (but maybe ED knows better where dragons live than I) but I'm not sure it should.
It's clearly not trying to show what's inside the box, more like enticing to use it to dream or something. But I don't know, if you look at graphics cards' boxes, it's often full of fantasy characters, planes, or weapons or stuff that has no relation to the hardware, other than it has been rendered. I mean what should one paint in the box ? PCB traces ?