I think a picture of that is used in most of the presentations on it.
At first I wasn't too fond of Project Ara because of who was behind it, but I do like the ideas. I like it more as time goes by, even if I won't buy any of the stuff. I have even suggested to someone looking at getting a new fone that they wait for this. They came up with a different solution, but at least they know that their are people out there looking at options to reduce waste from "disposable electronics".