Interesting, yes - but overhyped, I suspect - and
hardly new.
If I'm reading the article right, this thing is powered by radio emissions of a base station (misleadingly called 'ambient'), which should be ringing alarm bells with anyone who's heard of the inverse square law. It may work in the tens-of-metres range of a typical home or office - but GSM works over tens-of-
kilometres. If you want to increase the range by a factor of a thousand, you need increase the transmit power by a factor of a million.
They say their prototype has a total power of 3.5µW and a range of 10m. Now, suppose they can get that down to 1µW through further research, and want to increase the range to 10km (reasonable outside big cities).
That's 1,000 times the range, so 1,000,000 times the power is needed. 1W, say. This is about the same as the power used by a normal mobile phone.
Now, if that 1W were provided from a local power supply, a battery, fuel cell, PV panel, or similar, that wouldn't be a problem. The problem is that you're now trying to collect 1W from a transmitter 10km away. Assuming the transmitter is clever enough not to spray radio signals up or down, there's still a cylindrical space around the mast that needs power. Say, 100m high. At 10km, that cylinder has a curved area of pi*2*10,000*100 ~= six million square metres. The phone might occupy a 10cm square or so. So thats 600,000,000 phone-sized spaces around the mast. Each needing up to 1W. So 600MW. That's the entire output of a medium-sized power station, and too absurd to contemplate.
This might be an interesting system for "smart home" or PAN applications - where you can already buy self-powered wireless light-switches and BLE devices working in the mW range - but a passive transmitter like this isn't (and cannot possibly be) a replacement for existing cell-phone tech.
If they could transmit the power to the handset in tightly focused beams tracking the user, that would be neat - but it wouldn't work well inside buildings.
If this thing ever comes to market, it will be in something like a wireless earpiece, with a base station in your pocket, not a standalone device.
[head --> desk]
Edit: Added clarification to clickbaity thread title