I believe that there is some fundamental variable of our personality that determines how strong our need to belong to a particular group is. Let's call it the fan gene. For some people, this seems to be an almost primal need that must be satisified. Depending on age, social environment, gender and so on, this might manifest in different ways - Beliebers, Manchester United fans, Hare Krishna, Church of Apple, or left- or rightwing street groups. Some outlets may be more productive, some less so, but for quite a few of them, it really doesn't matter much what they are devoted to, as long as they're in the group and have a clear concept of who is and isn't in the same group. It is good to scream like a little girl together with your peers, no matter if you scream for Bieber or for the international revolution.as for apple fanboy stupidity.... apple opened a new store in Brisbane Australia a week ago. no new products, no giveaways. it was only a new retail outlet. less than 50 yards away was another store selling the exact same products. BUT the fanboys camped outside the store all night to be the first in!!!! its so sad really to see and hear a bunch of apple tragics cheer and clap because 5 more people are allowed into the store.... brainwashing is all it can be...
I actually know of people who has gone from being a very active neonazi, to being a very active AntiFascist activist, to joining an agressively prozelyting fundamentalist church. You do the maths. Of course, in each step he very vocally denounces his earlier, misguided ways...
That doesn't mean, of course, that people cannot like Apple products for rational reasons (or so they say - I can't really get it myself) - But for some, I think, the belonging is more important than the actual thing.