levi
Still fresh, damnit!
Is this that different to the existing paper advertising industry, or even the pre-facebook web advertising industry? Check out the adverts in say the Guardian versus the daily mail or the financial times; radically different, targetting differently gendered, differently wealthy and differently biased readers. And in the pre-facebook web, theregister used to show me adverts for security software and servers (although they changed that a few years ago to require scripting to show, so they've disappeared for me) and game websites used to show game adverts.
And regarding the focus of the linked article, I don't see why political parties should be stopped from making use of the same functionality as everyone else on facebook.
I mean I personally try to react against adverts to try to stop them affecting my purchasing options, but there's always the simple problem of familiarity - if you're familiar with a brand, you're more likely to consider it when making choices.
And regarding the focus of the linked article, I don't see why political parties should be stopped from making use of the same functionality as everyone else on facebook.
I mean I personally try to react against adverts to try to stop them affecting my purchasing options, but there's always the simple problem of familiarity - if you're familiar with a brand, you're more likely to consider it when making choices.