Don't be too hasty to think that a European launch will automatically get people interested in the GP32. Not to be negative or anything, but unless there's some sort of appeal to the system (games-wise or feature-wise), nobody's going to want it. When GBA first launched it had the support of many companies that were willing to port their games, and that's one of the reasons why it's selling so well. I remembering buying my GBA when I heard that Tactics Ogre and Doom were coming to the handheld system. GP32 also needs a killer game that's recognized by many people, like Final Fantasy or the Capcom games, not just a good game that hardly anybody has heard about, like Her Knights. The GP32 IS incredibly powerful with a clear screen and is able to emulate many other consoles, but currently some of the emulators are a bit slow and the average consumer won't be buying it for its emulation powers. Try telling an average GBA consumer how to install a new firmware and then copy several files into a folder and then copying that onto a SMC, most likely he/she'll be more than lost. The average consumer generally only knows how to "stick in cartridge, turn on power, play game". If the GP32 is to become popular, it needs a killer game along with simplicity of use. We already know how it's better than the GBA in leaps and bounds, but the average consumer won't realize that unless there's a game that can prove it to them.