@tylerdurden:
It doesn't say what chipset it uses.. so it's difficult to tell. The ad is a bit misleading though, something you probably realize if you're already familiar with military equipment. It first says '54 channels', and then 'Acquire and track 54 satellites simultaneously', which is just rubbish. That's not what all the channels are for. There are not that many satellites around (and will never be), and it's not possible to see more than 11, maybe 12 at the same time anyway. All the channels are there in order to do a fast search&lock, by listening on many channels at the same time. 12-channel devices (as my old SirfStar II, for example) takes longer for the initial lock.
As to price, I paid 27 UK pounds for an MTK-based Holux M1200 a year ago.