Atari probably spent:
- Millions more on R&D because they used several custom processors that took years to develop; Gamepark and GPH use strictly off the shelf parts
- Millions more on advertising; a few full page advertisements in some computer magazines is nothing compared to the several TV commercials Atari did (you know, Do The Math)
- A substantial amount on documentation and tools that are well beyond anything Gamepark or GPH have ever done (even though Jaguar's tools were not as good as other platforms)
- Lots more overhead due to being a big company with higher average salary and more executives. And more than half a software engineer.
And were helped by:
- Having at least some real industry support in the form of commercial development from companies that weren't completely unheard of (although I suppose a lot of them were).
- Being sold in real brick & mortar stores, domestically
- Backed by a company that used to be a household name and once dominated the entire market
- Hype behind new arguably best in class hardware.
When you consider all of this, GPH's sales numbers compared to Atari's look pretty damn good. Then again, GP2X's numbers are inflated by including Vocamasters, I believe.
craigix said:
GPH were probably making $60 on every GP2X. That's a profit of over 3 million dollars.
Yeah, at least, maybe substantially more. GP2X's components were pretty cheap. The recent Wiz price drop shows just how high their margins were, and that's with a unit that actually does have more expenses (OLED, touchscreen, Lithium Ion battery, much more NAND, slightly more expensive SoC, etc)