art103 sells serial cables at but they come attached to a usb host cable
http://www.artaylor.co.uk/~richard/gp2x/
A serial cable *may* allow you to fix your gp2x, it depends on exactly whats wrong with it. If it's just sitting at a bash prompt and can't load the menu for some reason, or the kernel image is invalid, you may be in luck. A serial cable is certainly no guarantee of getting your gp2x back to working order however. (then again, if your uboot is in good working order, JTAG will not be able to do much more, as the main reason for it is to rewrite a working uboot)