That article seems to miss the point that FLIF rarely beats jpeg if you're willing to lose a little quality. FLIF ought to replace all GIFs (plus all those damned WebP animations these days), but where jpeg is currently suitable, flif is unlikely to beat that as is.Curiously, I tried jpeg2000 lossy compressing one of my test photos, and the only way I could get it to be smaller than my 90% standard JPEG introduced significantly more changes to the image. Still looks like old-style JPEG + FLIF are the best formats for web work then.
So Well actually FLIF *is* a replacement for jpg. My idea was, to limit the download-percentage of an image in the browser, or a maximum given size, like 80 KByte.
So "I tried it at home"... and I found a very big image with very less details and tried a convert to FLIF:
Original Size: 2,2 MByte JPG
FLIF Lossless: 3,8 MByte
PNG Filesize: 6,6 MByte (for comparison)
From the 3,8 MByte FLIF I make a parital copy and decoded the first 73 KByte:
The Result:
http://i.imgur.com/vkfgL5Q.jpg
(Webservice converted it to JPG)
Then I opend the original 2,2 MByte JPG and converted it to the same filesize (Quality = 0):
http://i.imgur.com/nMqLXLA.jpg
So yes, FLIF can beat JPG as well, and the client can decide how far the compression should go, so this is very nice, for mobile-phones, which can just download enouth to show the graphics and when some decide to download the file, the rest can be fetched from the web.