If I'm not completely senile (which, OTOH, is a very real possibility), the very first official mention of this very project was in the form of an aprils fools. I.e. On 1:st of april 2008(?), someone posted a thread that Craig, ED and some others were fed up with dealing with GPH and was going to make their own console, with keyboard for retro nuts, touchscreen, running linux and whatnots. And everybody went "WOOOOT!!!" and "WHAAAAT?!?" and then noticed the date and went "Oh, well, good one". A few months later, we got something along the lines of "Well, you guys, remember that aprils fools post we made? Well, we have news for you..."
At least, that is how I remember it. Given that this was more or less concurrent with the dinosaurs walking the earth, my recollections are a bit shady. Somebody with more reliable synapses might be able to fill in?