Guerilla Marketing


CoinOp

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I was reading Joystiq (yes I read it).

Got a link to this Penny Arcade post (Yup, I read that too).

Guerilla Marketing

We received the following from a young man who we will call "Mr. Smith."

(CW)TB

Hey guys,

I interviewed for a guerilla marketing business in San Francisco that targeted web forums.[/B]

I was told that if I accepted the job, I was to have at LEAST 50 identities on as many forums as I could muster (they wanted 100 eventually), with a goal of 5 posts an hour. The posts had to be well thought out, and the idea was that I was to establish multiple identities with a history on the forums, so that when the timing was right a well written but subtly placed marketing post could be finessed in. And regular visitors would recognize the post as coming from a long time poster.

They had 12 people working there full time, and were hiring 10 more. You do the math. No wait, I'll do it for you: that's 880 posts a day (if minimum was met). However he said the better ones could do around 8 or 10 an hour. And they had different "verticals" so there was the sports guy, and the games guy, the hentai, excuse me I mean anime guy, etc.

But the most critical point was this: develop and integrate the identity. No random "HEY EB GAMES IS AWESOME BUY THIS" stuff.

Kinda spooky.

Didn't take the job. It was a fucking mill.

Here is the follow up from PA.

Sound like anybody we know? Hmmmm ...

CoinOp


edit: fixed joystiq link
 
Allow me to take this opportunity to inform you all about what a great system the Xbox360 is.

As a long-standing member with a large accumulation of posts, I know a thing or two about purchasing game consoles. And if you want to feel good about your purchase, you have to get the Xbox360 by Microsoft.

We all know that Xbox 360™ blows the doors off today's consoles in the power department. But just how much power does Xbox 360 have, and why do developers and gamers agree that it's the system to beat? Glad you asked!

By now you've already heard how Xbox 360 puts you at the center of the most powerful games on the planet—hence the "360," as in 360 degrees (geometry students will recognize that as the number of degrees in a circle). To accomplish this feat, Microsoft® has brought together a full circle of powerful factors.

The custom-designed Xbox 360 central processing unit (CPU) runs at a breakneck speed, thanks to its three separate core processors that clock in at 3.2 GHz each.

Xbox 360 boasts a custom ATI graphics processor that clocks in at a blistering 500 MHz. If you want to get even more technical (and who doesn't?) Xbox 360 can take advantage of more than four times as many polygons as the original Xbox® console, and more than four times (seeing a pattern here?) the number of pixels per second.

The 512 MB of RAM in Xbox 360 is eight times more powerful than the original Xbox, in terms of simple arithmetic. The system RAM gives developers a unified memory architecture. Game creators decide how to partition it, and all of the hardware components (like the CPU and GPU) can access the memory.

Lest there be any doubt, one of the sharpest aspects of Xbox 360 power is somewhat unquantifiable—and that is the slate of fantastic games you play on the system and the way the inner workings of the console are all dedicated to making Xbox 360 the ultimate gaming experience. In addition to eagerly anticipated Microsoft titles like Kameo: Elements of Power, Project Gotham Racing® 3, and Perfect Dark Zero, you can also anticipate the exclusive QUAKE™ 4, The Elder Scrolls IV: Oblivion™, and Call of Duty® 2, to name a few—and that's just the beginning.

Xbox 360 with the hard drive is backward-compatible for an array of original Xbox titles too, which means both original and Xbox 360 gamers will be able to play in the same matches online with Xbox Live.

Talk about numbers all day—and without a doubt, the numbers on Xbox 360 show how powerful the new console is. But beyond simple numbers, there's the power of having one system that serves as the center of your entertainment lifestyle.

Xbox 360 isn't just about swinging its stats around like a club, it's about bringing you into the club. The Media Center Extender, wireless adaptability, an endless variety of USB-compatible hardware, and of course the greatest games in the world make the power of Xbox 360 crystal clear.

Welcome to the next generation of gaming with Xbox 360!
 
iignotus posted on Feb 11 2006 at 02:10 AM said:
Allow me to take this opportunity to inform you all about what a great system the Xbox360 is.

As a long-standing member with a large accumulation of posts, I know a thing or two about purchasing game consoles. And if you want to feel good about your purchase, you have to get the Xbox360 by Microsoft.

We all know that Xbox 360™ blows the doors off today's consoles in the power department. But just how much power does Xbox 360 have, and why do developers and gamers agree that it's the system to beat? Glad you asked!

By now you've already heard how Xbox 360 puts you at the center of the most powerful games on the planet—hence the "360," as in 360 degrees (geometry students will recognize that as the number of degrees in a circle). To accomplish this feat, Microsoft® has brought together a full circle of powerful factors.

The custom-designed Xbox 360 central processing unit (CPU) runs at a breakneck speed, thanks to its three separate core processors that clock in at 3.2 GHz each.

Xbox 360 boasts a custom ATI graphics processor that clocks in at a blistering 500 MHz. If you want to get even more technical (and who doesn't?) Xbox 360 can take advantage of more than four times as many polygons as the original Xbox® console, and more than four times (seeing a pattern here?) the number of pixels per second.

The 512 MB of RAM in Xbox 360 is eight times more powerful than the original Xbox, in terms of simple arithmetic. The system RAM gives developers a unified memory architecture. Game creators decide how to partition it, and all of the hardware components (like the CPU and GPU) can access the memory.

Lest there be any doubt, one of the sharpest aspects of Xbox 360 power is somewhat unquantifiable—and that is the slate of fantastic games you play on the system and the way the inner workings of the console are all dedicated to making Xbox 360 the ultimate gaming experience. In addition to eagerly anticipated Microsoft titles like Kameo: Elements of Power, Project Gotham Racing® 3, and Perfect Dark Zero, you can also anticipate the exclusive QUAKE™ 4, The Elder Scrolls IV: Oblivion™, and Call of Duty® 2, to name a few—and that's just the beginning.

Xbox 360 with the hard drive is backward-compatible for an array of original Xbox titles too, which means both original and Xbox 360 gamers will be able to play in the same matches online with Xbox Live.

Talk about numbers all day—and without a doubt, the numbers on Xbox 360 show how powerful the new console is. But beyond simple numbers, there's the power of having one system that serves as the center of your entertainment lifestyle.

Xbox 360 isn't just about swinging its stats around like a club, it's about bringing you into the club. The Media Center Extender, wireless adaptability, an endless variety of USB-compatible hardware, and of course the greatest games in the world make the power of Xbox 360 crystal clear.

Welcome to the next generation of gaming with Xbox 360!
:D :D :D ROFL
 
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Thats pretty crazy. That would be like hanging out with your friends, and one of them says: "hey guys, we should all go to McDonalds for lunch. Im gonna get me a Big Mac, maybe some nuggets. They have that whole value menu thing too now, so everyone can afford to get something".

Kinda funny to think people you know are "on the take" so to speak.. As much as i dislike it, it really does seem like a really effective idea. In fact i can think of at least a dozen people off hand that see like they are working for such a firm :D
 
HAHAHAHAHA :D. Yeah, definitely SONY!! Not very subtle with the name though.
 
D.C. posted on Feb 13 2006 at 11:42 AM said:
HAHAHAHAHA :D. Yeah, definitely SONY!! Not very subtle with the name though.
I am under the impression that that guy does it for sport.
 
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It doesn't suprise me in the slightest. I'm the suspicious type. ;)
You never have absolute proof that people are really who they say (or fail to mention) they are.
Sometimes when people start a thread asking about people's likes, dislikes, playing habits etc... I wonder if they are doing it because like most of us they are just nosy buggers who want to know about our personalities or whether it's company paid market researchers.

I don't like it but I guess it's another avenue for companies to take advantage of. I would consider it taken too far if they actually IM people and build friendships that way in order to push the products or gain the information they are looking for.

Did anyone notice that road safety advert on telly at the moment (UK) where they film a kid getting knocked down on their video phone. It was actually a video being passed round the internet a few months back. I don't know whether they took the original footage and added the extra content to make an effective ad campaign or whether it was quietly put on the net to work by word of mouth. So that many people were already familiar with the vid when it eventually appeared on tv.

Trust no-one. :ph34r:
 
Well if it makes you feel better, Im not a secretly hired poster.

Oh, did you hear about that new Bestbuy© Creative©: Zen™ they just released. As a fellow poster and friend, I think you should buy one *wink wink*.
 
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