I guess it's where they're testing new layouts (I think so because they have a pixel ruler at the top of the page)
Before implementing a new feature in the main page, it usually can be found here.
Works with the German eBay as well (there I found partially translated pages from the English version for features already included on ebay.com but still missing on ebay.de. It may work for other localized eBay-Sites, too)
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