The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
The Michelin Man and Food Culture
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
A Mascot That Refuses to Fade
His mix of history, humor, and adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Final Thoughts
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.